Industry:
Health & Beauty
Location:
France
Platform:
Salesforce
Key features used:
Community Shopping
Friends Group
Sharable wishlists and ambassadors
Client

Sephora

Sephora is a French multinational brand of personal care and beauty products. Featuring nearly 3.000 brands, along with its own private label. The company founded in 1970 is today known as one of the biggest retailers in this industry

up to

60,9%

conversion rate
higher

7,5x

avg session duration
higher

85%

number of pages views
higher

477%

user retention in 2 weeks
With Sephora Shopping Party, the beauty multi-brand intends to “combine the advantages of online shopping with those of a shopping spree with friends”.
Journal du Luxe
"Sephora bets on online co-shopping"
Challlenge

Develop a community out of loyal customers

Main Takeaways:

  • With an active community of loyal customers, Sephora knew they needed a dedicated interaction channel on their platform.
  • With the goal of building its community and strengthening engagement, Sephora knew this channel had to provide to an authentic and innovative customer experience.
  • The French brand was committed to finding a solution that would build customer trust and amplify brand growth on their owned assets

Sephora has been a pioneer in the beauty industry, and their customers are highly engaged and vocal about their love for the brand. This makes Sephora's social channels an essential part of their business— but it also means that they needed to provide a dedicated interaction channel at the point of sale to leverage their community effectively.

With the goal of building its community and strengthening engagement, Sephora knew it had to provide an authentic and innovative customer experience that would allow them to share advice and recommendations in a trustworthy way.They were committed to finding a partner that would enable them to easily encourage customer conversation on site, strengthen customer trust to accelerate brand growth.

up to

180%

conversion rate
up to

275%

avg session duration
higher

77%

number of pages views
higher

50+

user interactions per shared board
Solution

Sephora launches the next-generation of interactive social shopping

Main Takeaways:

  • Sephora integrated Squadded social shopping and immediately built trust by generating live customer conversation on the site.
  • Through Squadded UGC, Sephora allowed users to share multiple types of content and boosted discovery
  • Sephora leveraged Squadded gamification tools to spark conversations around specific activations and topics

Sephora France integrated Squadded social shopping and immediately built trust by generating live customer conversation in the community.By encouraging users to share their recommendations,  wishlists, favorite looks, and asking other shoppers for advice, they were able to boost discovery of new products, making Squadded an inspiration tool.With Squadded gamification tools, they were able to spark conversations on dedicated topics, collect user-generated content and identify brand ambassadors in their community.

Sephora's decision to create its own social channel on its website confirmed the company's commitment to their community. The new platform allows existing and potential customers to interact with each other in addition to Sephora directly, increasing both loyalty and brand recognition for the beauty store.

RESULTS

Better engagement with a real impact on sales

Main Takeaways:

  • Community shopping influenced shoppers throughout their journey
  • By implementing Squadded to their website, Sephora saw a rise of 41% in their conversion rate Squadded unique experience brought customers to spend 4,9x more time on the site
  • Analytics shows that 3,9x more users return to Sephora after engaging with Squadded

The results speak for themselves, Squadded has proven to be an effective way to engage with customers throughout their buying journey.By implementing Squadded to their website, Sephora saw a rise of 41% in their conversion rate. Customers who engaged with Squadded spent 4,9x more time on the site than users who did not engage with the product and this unique experience brought customers back to Sephora to make purchases!

Analytics show that 3,9x more users return to Sephora after engaging with Squadded. These customers are more likely to make repeat purchases and recommend the brand to friends and family to generate even more conversation, generating a network effect around their e-commerce website!

up to

180%

conversion rate
up to

275%

avg session duration
higher

77%

number of pages views
higher

50+

user interactions per shared board
With Sephora Shopping Party, the beauty multi-brand intends to “combine the advantages of online shopping with those of a shopping spree with friends”.
Journal du Luxe
"Sephora bets on online co-shopping"

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