CCC

Over the last 20 years, CCC Shoes & Bags has grown to become one of the largest clothing manufacturers in Europe and one of the fastest-growing companies in the fashion footwear industry for women, men, and children.

Leverage Social media to highlight adidas products

• Recognized as a major player in the shoe industry, CCC sought an exclusive user experience to improve sales and customer engagement
• In partnership with Adidas, they looked for a way to highlight Adidas products by leveraging Adidas social presence 
• The brands needed a partner that offers a one of a kind customer experience allying social media and ecommerce

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In today's digital age, brands must find new and innovative ways to engage with their customers. The shoe retailer CCC and sportswear giant Adidas faced a particular challenge in combining Adidas' strong social media presence with CCC's ecommerce platform to drive purchases. The challenge was to create a seamless integration of social media and ecommerce to drive sales and increase customer engagement. The two companies needed a partner that could offer a one-of-a-kind customer experience that would align with their goals and values.

Ambassador storefront in partnership with Adidas

• CCC decided to collaborate with 2 Tik Tok influencers and turn them into brand ambassadors.
• With Squadded, CCC generated ambassadors’ storefronts for their tiktokers gathering all their content automatically on the website and allowing shoppers to interact with them.
• The influencers launched a Tik Tok challenge and invited their followers to join in on their CCC storefront.

Squadded's innovative technology enabled Adidas influencers on TikTok to have their own storefront on CCC's platform, where they could showcase their favorite Adidas products to their followers alongside shoppable videos.

In this case the influencers could tease their followers on TikTok and redirect them to their dedicated page with all their shoppable content on the store

This allowed them to drive both traffic and sales on CCC's website, all while offering a personalized shopping experience to their fans.

With Squadded, CCC and Adidas were able to offer a seamless integration of social media and ecommerce. The platform's unique features, such as automated personalized storefronts, shoppable videos, and product recommendations, helped to increase customer engagement and drive sales.

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RESULTS

74% increase in conversion

• Achieving 4x of their goals, CCC’s session duration improved by 200% as a result of the revolutionized shopping experience.
• CCC experienced a 74% increase in conversion by leveraging influencers’ Tik Tok content on their Squadded’s page of the website, thus maximizing ROI

The results of the partnership were impressive, exceeding all expectations. The Squadded technology allowed CCC and Adidas to achieve 4x their initial goals, generating high levels of customer engagement and increased conversions. 

During the campaign, Addidas was the most mentioned and purchased brand on the site.

With the influencers shoppable product boards and videos, CCC experienced 74% increase in conversion rates, which was attributed to the unique and personalized customer experience that Squadded automated storefronts provided.

The platform not only provided a seamless integration of social media and ecommerce but also created a one-of-a-kind customer experience that aligns with Adidas values and goals.

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