Industry:
Fashion
Location:
UK
Platform:
Shopify
Key features used:
Community Shopping
Inspiration boards
Customer chat
Client

GODDIVA

Goddiva, is a UK based womenswear online brand, that offers women's occasion wear at affordable prices. The brand is known worldwide for its evening, prom, and wedding dresses and is a go-to spot for many shoppers all around the globe.

up to

185%

conversion rate
higher

6,3x

avg session duration
higher

10,3%

engagement rate
higher

10,5x

customer retention
It's the perfect solution for brides and their squad looking to find the perfect bridesmaid dresses - they can chat and compare products in real-time and enjoy a group shopping party even if they're miles apart. Our customers are now staying 6 times longer on the site and taking their time to find the best options, which has led 185% increase in conversions - almost three times more than we would normally expect for the same product range
Mina Melikova
CEO Goddiva
Challlenge

Bring unique in-store experience online

Main Takeaways:

  • Goddiva sells prestigious dresses that customers will buy only with feedback from their close ones .
  • Goddiva understood the importance of keeping their customers engaged even on the e-commerce website.
  • For them, boosting engagement among customers would extend the time people spend on the site.

Goddiva has always been focusing on evening and wedding looks, which are very popular among its customers. Buying a dress particularly requires a shopping experience, with friends or with the help of the brand. Therefore, Goddiva was willing to transform its eCommerce to offer to its customers an authentic and premium experience while shopping online.

Goddiva wanted to create an environment for their customers where they could engage with other shoppers, get their advice, be inspired, and allow an easy and fast flow of communication on one side, with longer session rates on their website on the other end.

up to

180%

conversion rate
up to

275%

avg session duration
higher

77%

number of pages views
higher

50+

user interactions per shared board
Solution

Empower community and experts live discussions 

Main Takeaways:

  • Goddiva integrated Squadded social shopping on their website to bring the emotional experience of shopping for special occasions on their webshop
  • Squadded allowed customers to get immediate feedback from the community or friends. When considering buying a product, the shopper is asked if an external opinion is needed in their shopping journey.
  • Goddiva benefited from their new social channel to share their social media content in order to target more customers

Goddiva integrated Squadded social shopping and allowed customers to engage with others and receive first-hand advice. When a customer is hesitating between products, the platform creates a customized trigger that advises a shopper to ask other users for help on making the purchase decision. As the bridesmaids and brides are the brand's most popular customers, they are now able to benefit from the experience they could otherwise only get in the physical stores.

To inspire shoppers while they are shopping, the Goddiva team shared social media images and videos through the platform as well. The brand wanted to see a direct impact of the community to a shopper’s decision. Therefore, Squadded integrated a live question service to the product details pages in order to accelerate the process of reaching to the community. Using Squadded customized pop-ups through the entire shopping journey, the brand succeeded to create a new way to help users, and increase website session duration.

RESULTS

10,5x higher retention rate

Main Takeaways:

  • Customers who interacted with Squadded through Goddiva website came back 10,5 times more than those who did not. Website session duration increased by 6,3x.
  • Squadded users created 23% of purchases on their own and brought the engagement rate to 10,3%.
  • The live question service in the product details page feature increased the purchase rate by 123%

After implementing Squadded social shopping, customers who interacted with this unique experience returned to the website for 10,5 times more than those who did not. Squadded users on their own created 23% purchases and brought the engagement rate to 10,3%.

The live question service offered by Squadded influenced shoppers to interact with the rest of the community about a specific product, which created a sense of belonging. Therefore, the purchase rate increased by 123%. Website session duration increased by 6,3 times because customers were constantly animated by the triggers, the brand’s posts or the community ones.

up to

180%

conversion rate
up to

275%

avg session duration
higher

77%

number of pages views
higher

50+

user interactions per shared board
It's the perfect solution for brides and their squad looking to find the perfect bridesmaid dresses - they can chat and compare products in real-time and enjoy a group shopping party even if they're miles apart. Our customers are now staying 6 times longer on the site and taking their time to find the best options, which has led 185% increase in conversions - almost three times more than we would normally expect for the same product range
Mina Melikova
CEO Goddiva

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