Goddiva, is a UK based womenswear online brand, that offers women's occasion wear at affordable prices. The brand is known worldwide for its evening, prom, and wedding dresses and is a go-to spot for many shoppers all around the globe.
Goddiva has always been focusing on evening and wedding looks, which are very popular among its customers. Buying a dress particularly requires a shopping experience, with friends or with the help of the brand. Therefore, Goddiva was willing to transform its eCommerce to offer to its customers an authentic and premium experience while shopping online.
Goddiva wanted to create an environment for their customers where they could engage with other shoppers, get their advice, be inspired, and allow an easy and fast flow of communication on one side, with longer session rates on their website on the other end.
Goddiva integrated Squadded social shopping and allowed customers to engage with others and receive first-hand advice. When a customer is hesitating between products, the platform creates a customized trigger that advises a shopper to ask other users for help on making the purchase decision. As the bridesmaids and brides are the brand's most popular customers, they are now able to benefit from the experience they could otherwise only get in the physical stores.
To inspire shoppers while they are shopping, the Goddiva team shared social media images and videos through the platform as well. The brand wanted to see a direct impact of the community to a shopper’s decision. Therefore, Squadded integrated a live question service to the product details pages in order to accelerate the process of reaching to the community. Using Squadded customized pop-ups through the entire shopping journey, the brand succeeded to create a new way to help users, and increase website session duration.
After implementing Squadded social shopping, customers who interacted with this unique experience returned to the website for 10,5 times more than those who did not. Squadded users on their own created 23% purchases and brought the engagement rate to 10,3%.
The live question service offered by Squadded influenced shoppers to interact with the rest of the community about a specific product, which created a sense of belonging. Therefore, the purchase rate increased by 123%. Website session duration increased by 6,3 times because customers were constantly animated by the triggers, the brand’s posts or the community ones.