La Redoute

La Redoute is a French multi-channel retailer founded in 1837. It specializes in ready-to-wear apparel and home decor, and is one of the largest sellers of women's apparel and linen in France.

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Offer an authentic shopping experience 

Main Takeaways:

• La Redoute, being an established famous french brand, already had loyal customers, who needed an innovative shopping experience.
• La Redoute wanted to focus on acquiring new segments and improve its current KPIs
• Due to the increased number of people shopping online, a quick and simple solution was needed for users to interact between them and with the brand as if they were in stores.

La Redoute was looking for ways to develop a new shopping experience for their customers and an engaging brand community. Due to the latest massive migrations to digital shopping, the brand needed to find a way to align its customer-facing experience with online and in-store purchases.

The brand wanted to create an environment that would offer their shoppers a unique experience allowing new product discoveries and inspiration sharing, all through their own channels rather than external social media. For La Redoute, being able to develop a community among its users and acquire new customers would inevitably lead to an increased conversion rate.

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Deliver a private social media channel on eCommerce

Main Takeaways:

• La Redoute integrated Squadded social shopping solution to create an authentic and interactive channel for their customers.
• With Squadded, customers were finally able to share their wishlists by inviting friends to provide feedback through La Redoute website.
• Influencers and ambassadors collaborated in animating the community by sharing advices and personal content about La Redoute's products.

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La Redoute knew that collaborating with Squadded social shopping would allow them to develop an engaged community on their e-commerce. Users get instant advice from the e-commerce product managers, and engage with other users of the community. The brand collaborated with influencers and ambassadors in order to challenge and inspire La Redoute's existing community, and also to attract their own followers to the website. La Redoute leveraged Squadded gamification tools to generate customers and influencers content easily with the feature of creating challenges or polls to animate the community. 

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RESULTS

Over 2.000 posts in the first three months

Main Takeaways:

• La Redoute's e-commerce experience has been completely transformed.
• Interacting with La Redoute's social channel provided by Squadded, customers have posted more than 2400 posts in the first 90 days.
• La Redoute managed to collect product and site reviews along with user-generated content, which led to an increase in brand loyalty, customer engagement and new leads.

After implementing Squadded social shopping, customers who interacted with this unique experience posted more than 2400 posts in the first 90 days. The website tracked that customers experienced 16% longer sessions and 44% more page views since integration. 

The brand is now able to develop its community by animating its users through their social channel, by letting them interact and invite new friends to check their wishlist. 

Moreover, La Redoute has been able to collect product and site reviews along with pictures and videos posted by users and influencers.Their e-customers are now more engaged than ever and new segments have been acquired.

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