Calvin Klein

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, Calvin Klein is an American fashion house specializing in leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear.

Shift from buying to shopping experience

Main Takeaways:

• Clavin Klein understood that the number of people shopping online became too significant not to respond to it technologically.
• As a luxury fashion brand, they knew that they had to Empower their ecommerce shoppers
• The need for engagement and product sharing on ecommerces in this industry got well understood by Calvin Klein, this was the experience missing to empower their shoppers.

As a global brand, Calvin Klein sought to innovate and bring up-to-date digital technology into the unique and hard to replace customer experience. By giving its customers the opportunity to share their opinion about products and inspire the whole Clavin Klein community, online shopping would benefit from the interactive customer experience.

The brand understood that when being a luxury brand, the experience provided to shoppers had to be optimal online the same way it is in-store. Customers’ online shopping experience had to stop being static and dull, Calvin Klein believed shoppers needed to receive the same premium service online. They knew that in the luxury fashion industry, shoppers are heavily influenced by word-of-mouth marketing. Therefore, Calvin Klein wanted to leverage digital conversation, and let users engage and shop together during their shopping journey.

Influencers & community inspiration boards

• Calvin Klein integrated Squadded social shopping in their website providing customers with a channel available to discuss products and engage with the community.
• Using Squadded product posts, customers were able to create boards of their current favorite product as a solution on how to inspire users to generate conversions.
• The team took advantage of their new social channel to share exclusive content as an additional way of communicating with their shoppers.
• Calvin Klein collaborated with influencers who could easily quickly bring their existing community on the ecommerce website creating even more animation on the platform. 

Calvin Klein Mexico integrated Squadded social shopping and customers finally benefited from a fun and creative shopping experience. They could discuss the products, from asking questions directly to the brand or to the community by getting instant feedback. It is with the use of Squadded product boards that Clavin Klein’s customers could share their current favorite trends.The brand found a solution in creating a new way to inspire users and increase product pages views

The community feed served them not only for customers to ask questions and engage with others but also for the brand itself to promote specific products, marketing campaign launch, or events’ announcements the same way they do in their existing social media channels.

By collaborating with influencers, the process got accelerated, their social media followers couldn't wait to join their favorite influencers on this new channel and participate in the influencer’s shopping experience. Having a word to say to its favorite influencer’s wishlist and shopping basket feels empowering to customers.