Creating a brand ambassador program can be a powerful way to maximize revenue for your brand through customer acquisition and sales. Squadded is at the forefront of curating customized brand ambassador programs that allow you to achieve exactly that. 

Who is a brand ambassador? 

A brand ambassador is a customer or creator who is passionate about your products or services and is keen to promote them to their own networks. By turning these individuals into brand ambassadors, you can leverage their influence and reach to get sales and brand awareness to soar! 

Why should you hire brand ambassadors?

One of the most significant benefits of a brand ambassador program is the ability to reach new audiences. Brand ambassadors often have their own following on social media or in their local community, and by tapping into these networks, you can expose your brand to a whole new group of potential customers. Additionally, brand ambassadors are often considered more credible and trustworthy than traditional advertising, making them more effective at driving conversions. 

Influencer marketing has become an increasingly important trend in the world of marketing, which is why it can be especially helpful to make creators and influencers brand ambassadors. Considering their significant following on social media or in their industry, they can be powerful advocates for a brand. Brands can use the influence of creators to their advantage by reaching new audiences, increasing brand awareness, and driving sales. Influencer marketing can also create a sense of authenticity and trust around a brand, as consumers are more likely to trust recommendations from people they know and follow. 

Additionally, influencer marketing can help to create a more personalized and relatable marketing message. If your favorite celebrity or Instagram influencer recommends a product to you, you’re more likely to buy it as compared to seeing it in a commercial on television, for example. 

Who is a brand ambassador? 

Who is your ideal brand ambassador?

Brands should ideally pick creators that most closely relate to your brand. For example, an athletic-wear brand can pick fitness influencers and gym trainers, a cosmetics brand can use beauty influencers and models, while a restaurant can opt for food bloggers and critics. 

When it comes down to it, your brand ambassadors should be people hat can help create a sense of community and loyalty around your brand. By fostering relationships with customers and creators who are passionate about your products or services, you can create a sense of belonging among your audience. This can lead to repeat customers and positive word-of-mouth marketing, both of which can significantly boost traffic and revenue.

Steps to ensure a successful brand ambassador program

To create a brand ambassador program that’s truly successful, it's important to first establish clear goals and objectives. This will help you identify the right individuals to approach and to measure the success of your program. Some common goals for a brand ambassador program include driving sales, improving customer loyalty, and acquiring more traffic to your website or store. 

Next, it's time to start recruiting brand ambassadors. Look for customers or creators who are already passionate about your brand and who have a large following on social media or in their local community. You can also consider offering fun incentives to individuals who are willing to promote your brand, such as discounts, free products, or exclusive access to new releases.

steps to a successful brand ambassador program

It's also important to establish clear communication with your brand ambassadors, so they know what to expect. Provide them with regular updates on your brand and products, and encourage them to provide feedback on what's working and what's not. This will keep them engaged and motivated to promote your brand. 

Finally, it's important to measure the success of your brand ambassador program. Track metrics such as website traffic, sales, and social media engagement to see how your brand ambassadors are impacting your revenue. Use this data to make adjustments to your program as needed and to identify areas for improvement.

How can Squadded help your brand maximize revenue through brand ambassador programs?

Squadded can create the most successful brand ambassador program for you. We equip you with all the tools necessary to maximize revenue through social commerce, and help you set up your brand ambassador program from scratch. Squadded creates a tailored experience for each brand, which is fully customizable according to your vision, target and current customers, the kinds of influencers you wish to recruit, and your products and services. 

Squadded also assists brands in setting up influencer storefronts. These are beautifully designed, dedicated pages that act as a virtual storefront for the brand and links back directly to their website. This is a brand’s time to shine: they can post their best content with the most captivating pictures to acquire customers. Storefronts have proven to skyrocket brands’ sales and customer bases. For example, Amazon has over 30,000 seller storefronts with over 250 million products sold. This is a 20% increase in sales from before the storefronts feature existed!

Live shopping parties are another feature that brands working with Squadded get access to. Customers get to have a smooth shopping experience at their own convenience, boosting the likelihood of sales and revenue. Through the live shopping parties, they can book private video shopping sessions and shop with friends, regardless of where they are. Brand ambassadors can live stream these online shopping sessions, tagging the products they like. People that follow them and trust their choices are likely to click on these products and purchase them. 

Create your ambassador program now and maximize your revenue with Squadded !