What are the 7 trends that will shape e-commerce in 2023?

Online businesses must keep up with the most recent trends and technologies as the e-commerce industry continues to develop quickly. We'll look at some of the major e-commerce phenomena that are expected to influence the sector in 2023

1. Online community is the big idea for e-commerces in 2023

Build a loyal network of devoted customers that will not only support your business but also act as brand advocates. Establishing an online community can be done in a variety of ways, including through forums, social media groups, and interactive features on your website. It's crucial to consistently interact with your community, pay attention to their input, and add value by giving them access to information, help, and special deals.

2. Your shoppers will act as content creators for your website

Willing to improve customer engagement? Utilize the creativity and experience of your best customers to develop a more dynamic and engaging platform that fosters trust and increases revenue. Ask your customers to post images of themselves wearing their favorite items from your store. Additionally, this can give your customers a sense of ownership over your brand and generate useful marketing materials for your company.

👉Read this article to discover 5 ways to maximize customer engagement on your e-commerce👈

3. Social will meet commerce to boost authenticity

Social media platforms will continue to be crucial for e-commerce businesses in their efforts to connect with and engage with customers. Your e-commerce will need to adapt by offering social features by promoting products via social media influencers or using Squadded social shopping solution to generate more revenue by offering an interactive shopping experience through authentic social proof and discussions. Online shopping has always limited customers' ability to evaluate and interact with products before purchasing. It is now changing! Instagram, Youtube, and Tik Tok offer social shopping features. Be the next one to take part in the most burning trend right now!

4. 46% of e-com customers will want to watch product videos before buying

Shopify research shows that 46% of users want to watch videos of products before buying. Do not miss the opportunity to satisfy your users as video becomes increasingly important to marketing efforts for e-commerce, you should utilize it to highlight products and enhance customer engagement.

5. Influencer marketing becomes the key to unlocking e-commerce sales

Influencers will undoubtedly still be used by e-commerce businesses as a marketing tactic. Since 61% of consumers trust influencers’ recommendations, they largely contribute to spreading awareness of a company and its goods to a larger audience, boosting sales and brand recognition. You can get in touch with influencers and ask them to promote your products on their social media. Moreover, use Squadded to display influencers' content directly on your e-commerce and allow users to interact with them, live.

6. Personalization and customization will be essential

Increased emphasis on personalization and customization: E-commerce that will give personalization and customization choices priority will most likely see their customers come back for future purchases. You must suit the demands and preferences of your customers as they become more aware and seek more tailored experiences. In fact, 60% of consumers say they’ll become repeat customers after a personalized shopping experience.

7. AI will be the #1 motor of customer experience

Artificial intelligence and machine learning are considerably improving customer experience. The most notable applications of AI in eCommerce include product suggestions, customized shopping experiences, virtual assistants, chatbots, and voice search.

Future-proof your e-commerce experience

Online businesses that can keep up with these developments and technologies will likely gain a competitive edge and have greater success attracting and keeping clients. To remain relevant and successful in the ever-changing ecommerce landscape, it is critical for businesses to stay educated about the most recent advancements in the sector and to be proactive in implementing tactics that are in line with these trends.

Squadded has well understood the emergence of these new trends based on customer demands and has wrapped it all out for you. From product videos to community interactions and influencers strategies, everything has been taken care of to allow your business to offer the best possible e-commerce experience to your shoppers.

Provide your users with the most advanced e-commerce experience of all times with Squadded!