You've probably read the term "social proof" a dozen times, however, do you know what it means or the various methods you can apply it to business eCommerce marketing?

Social proof's influence can be observed in a variety of settings. It's an effective advertising strategy for online businesses.

What Is Social Proof?

Are you struggling to attract and retain customers in your Shopify store? Are you tired of low conversion rates despite all your marketing efforts? Then it's time to transform your business with social proof. Social proof is a powerful marketing tool that can help you build trust, credibility, and loyalty with your customers. From customer reviews to influencer content and shoppable UGC, there are a variety of strategies you can use to increase your sales and grow your business. In this article, we'll show you how to leverage social proof to drive conversions, boost customer loyalty, and take your e-commerce business to the next level. So, let's get started!

The Power of Social Proof: Shopify Edition

The power of social proof has become so great that, according to recent research, more than 92% of consumers would believe a recommendation from a friend, 70% would believe customer feedback, and just 40% would believe a paid campaign.

We'll go over a few examples of social proof.

First up, we have Glossier. They encourage its customers to share their experiences and use the hashtag #glossier. They also feature UGC prominently on their website and social media channels, showcasing the positive experiences of real customers and providing powerful social proof to potential buyers.

Glossier UGC

Social proof is all about customer compliance. 

Outdoor Voices offers an Instagram community called "Doing Things" where users may upload photographs and films of themselves enjoying numerous physiological tasks while wearing Outdoor Voices clothing. This community demonstrates that the brand's goods are pleasant and effective for a wide range of physical activities.

Several companies are now designing specific areas of their web pages to showcase material made by their user community and invite everyone else to participate in the festivities.

Lastly, everyone’s favorite is Fenty Beauty. Fenty Beauty routinely publishes consumer feedback and rankings on its homepage as well as its social platforms. Fenty Beauty is able to develop credibility and confidence with prospective clients by posting good comments from genuine customers.

Boost Your Shopify Sales with Powerful Social Proof Strategies

As a Shopify store owner, you know that selling online is a tough game. With so many options available to customers, it's easy to lose them to your competitors. That's where social proof comes in. 

Buyers are influenced by social proof and become more confident while making purchases. Consumers need confirmation that they are making the proper choice when they buy from someone, and social proof validates that choice.

Authority is also communicated through social proof. When a buyer is ready to purchase an item, for instance, they discover a testimonial from an authority figure that they find more compelling than others. 

Here are some powerful social proof strategies to implement:

  1. Encourage customers to create and share content: Encourage your customers to create and share content related to your products or services on social media. This can include images, videos, and reviews. By doing so, you can leverage user-generated content (UGC) to provide social proof to potential customers. Glossier’s customers have to post with #glossiergirl to get reposted.
  2. Utilize short-form videos: Short videos are highly effective in capturing your audience's attention and conveying your brand's message. By partnering with influencers or creating your own branded videos, you can showcase your products in a visually engaging way and provide social proof in the form of positive reviews or testimonials.
  3. Leverage affiliate marketing: Partnering with affiliates can be a highly effective way to generate social proof for your brand. By leveraging their reach and credibility, you can tap into their audiences and gain exposure for your products or services.
  4. Like Fenty Beauty; Showcase social proof on your website: Displaying customer content on your website can be a powerful way to establish credibility and build trust with potential customers. Make sure to feature social proof prominently on your product pages and use tools like shoppable social proof to make it easy for customers to make a purchase.
  5. Use a social proof platform like Squadded: Platforms like Squadded allow you to gather, display, and manage user-generated content (UGC) from your customers and followers. By featuring UGC on your website and social media channels, you can showcase the positive experiences of real customers and provide powerful social proof to potential buyers.

    👉Learn how to use  UGC in your Shopify strategy👈
e-commerce social proof

Hence, social proof is directly proportional to sales. Your sales can improve if you allow Squadded to handle it.  

To ensure you receive the greatest outcomes, Squadded offers the tools for gathering, displaying, and managing user-generated content (UGC) collections from consumers and influencers.


To sum it up, whatever insights you gain from social proof might transform your company from a generic online retailer into a dependable, if not renowned, Shopify business.

By leveraging customer feedback, influencer content, and user-generated content, you can build trust, credibility, and loyalty with your customers. Encourage your customers to create and share content, utilize short-form videos, leverage affiliate marketing, showcase social proof on your website, and use a social proof platform like Squadded.

Boost revenue by converting consumers and influencers into ambassadors through UGC-powered affiliate programs. Squadded, your unified social commerce Shopify App, will drive more customers to your business and increase your sales. Visit our website to get started already: